Your reward ladder entices your customers to join your loyalty program and encourages them to shop and earn points to spend on your rewards.
When a member has earned enough points, they can spend them to redeem a reward or save their points up towards a reward at a higher points cost.
In this article:
- Example of a reward ladder
- Types of rewards you can create for your reward ladder
Example of a reward ladder
Notice the member has a current points balance of 450 points. They have enough points to choose between two rewards to redeem.
- If they redeem 20% Off Apparel: they will have 50 points left, and all of their rewards (including Free Tote Bag) will be locked off again.
- If they redeem Free Tote Bag: they will have 350 points left. 20% Off Apparel, will lock off again, and Free Tote Bag will still show as redeemable, as they still have enough points to redeem it again on another purchase.
Ensure you make your rewards more enticing the higher the point cost. Awesome rewards are a great goal for your loyalty members to work towards, and they're more likely to be spending on your store, sharing on social media and referring their friends to earn those points!
How do I create rewards?
Creating rewards is easy. There's no need to create coupon codes - these are automatically generated when a member spends their points to redeem the reward. Coupon codes are unique and only work once. You can read more about the 10 types of rewards and how to create them here.
Does the points cost get taken away from their balance when they redeem a reward?
Yes, as soon as a reward is redeemed, the members points balance is adjusted, removing the points cost, to prevent them redeeming rewards they are not entitled to. This protects your store.
Can members redeem more than one reward at a time?
Even if a member has enough points to redeem multiple rewards, they can only use one reward discount code at checkout at a time. This is set by Shopify to prevent discount stacking.
Can a member redeem their discount code more than once?
No, reward discount codes are unique and only available for one time use.
Why should I create rewards at different points costs?
A reward ladder entices your members to earn points to spend on your rewards. It allows them to work towards a reward that is appealing to them and gives them the choice of the reward that they want the most. Loyalty programs with 3-5 rewards see greater success, in terms of customer engagement.
Types of rewards you can create for your reward ladder
✨ $ off storewide
✨ % off storewide
✨ Free shipping
✨ Free product
✨ % off specific product
✨ $ off specific product
✨ % off product collection
✨ $ off product collection
✨ % off spend threshold orders
✨ $ off spend threshold orders
You can read more about the 10 types of rewards and how to create them here
You can read more about how much points your rewards should cost here