Customize your customer loyalty emails and keep them in-line with your brand using Beautiful Loyalty Program's easy-to-use email editor. 

🔓 Email customization is unlocked on plans: Basic, Advanced and Pro

In this article:

  • Examples of customized emails
  • How to customize your email templates
  • Updating your email subject lines
  • Designing your email templates
  • Customizing your email messaging
  • How to personalize your email with merge tags
    - Types of merge tags you can use

Examples of customized emails

Earned Points Email:

Reward Coupon Email:

Enter Tier Email:

How to customize your email templates

1. In the app admin, go to Email Notifications

2. Click Preview & Edit on the email that you would like to customize

3. Click Edit Template

Updating your email subject lines

1. Simply click on the Subject text box

2. Update your subject line text

💡 Pro Tip: 33% of email recipients open emails based on subject line alone. Use merge tags to make your email subject line relevant and personalized using your member data and loyalty activity. 

3. Click Save Template

Designing your email templates

Choose your level of customization, add your own design, then add your own email message. It's easy to customize the design of your email templates with the easy-to-use email customization tool. 

In your email template editor you can:

  • Click the Magic wand icon to choose your text style, write quotes or insert a coupon code 
  • Edit your font settings, such as font family and color. If you want to remove font styling, simply click the eraser icon
  • Highlight link text and change the Background Color to customize buttons

  • Insert tables and lists
  • Create links for relevant website pages

💡 Pro tip: Select Open link in new window. That way, members can navigate back to your email easily. 

📝  Note: Merge tags do not support hyperlinks, if you want to add a link add it to plain text.  

  • Insert images from your computer or the web

Once the image has been uploaded, you can alter the image size, alignment and also remove it. 

💡 Pro Tip: The optimal email image width is 480px to make sure that your image is visible and doesn't disrupt your email layout.  
 
Know your way around HTML?
🔓 HTML email customization is unlocked on plans: Advanced & Pro

Customizing your email messaging

Edit your email message, adding your store's voice and tone to your loyalty emails.  

In your email template editor you can edit any text, add paragraphs, information and social media links.

How to personalize your email with merge tags

1. In the app admin, under Email Notifications

2. Click Preview & Edit on the email that you would like to update

3. Click Edit Template

Using your merge tags on the right side of the email builder:

4. Copy the merge tag you would like to add 

5. Click into your template and paste the merge tag 

6. Click Save Email in the bottom right corner

Your email template will then be updated. To preview your email with your merge tags, using fake data, click Send Test Email

How the merge tags look in your app

How it looks in your member's email

Types of merge tags you can use

Your store details:

  • {{shop_name}} = Your store's name
  • {{points_label}} = Points label - What your store calls 'points'
  • {{call_action_button}} = Button with unique link back to member's loyalty profile open on your widget  

Members' details:

  • {{member_firstname}} = Member's first name
  • {{member_lastname}} = Member's last name

Members' loyalty activity:

  • {{points_amount}} = Member's points earned
  • {{points_balance}} = Member's current point balance
  • {{points_from_next_reward}} = Points needed to unlock next reward
  • {{next_reward_title}} = The next unlocked reward title
  • {{points_required}} = Points required to spend to redeem a reward
  • {{reward_title}} = Reward title
  • {{coupon_code}} = Unique reward coupon code
  • {{rewards_portal_url}} = Button with unique link back to loyalty widget
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