Members' loyalty points never expire.
No matter how long a customer takes to spend their points, they have still earned them by being loyal to your store and allowing them to keep earning points is a way to encourage them to come back again.
Rewards expire 1 year from when they are redeemed.
When a member uses their points to redeem a reward, it is valid for use for 365 days. This gives members a generous amount of time to use their reward offer.