Store: covetella.com
Industry: Clothing, Fashion, Accessories and Footwear
Integration: Shopify eCommerce

Covetella is Singapore’s premier designer dress rental destination. Their online and in-store showrooms host hundreds of designer dresses and accessories. With so many options available to rent, Covetella is able to fulfill their mission of empowering women by helping them look and feel beautiful while fostering a more sustainable future.

One way Covetella helps women look and feel beautiful is through the Coveted VIP program. Coveted VIPs truly receive the royal treatment when it comes to loyalty rewards. Not only do they receive stars for each rental (1 star for each $1 spent), VIPs are also eligible for exclusive discounts, complimentary fitting sessions with Covetella’s style experts, and invitations to exclusive events ━ just to name a few perks.

Here's what we love about their program:

💙  Their loyalty program page

Covetella uses a loyalty program explainer page to introduce the Coveted VIP program to potential members. This cleverly designed page features a slogan that explains how the program works in three simple sentences: “Shop the look. Own the Night. Earn Rewards.” Covetella explains the details of the program by complementing the slogan with a list of rewards VIPs can earn.

💙  Their earn options

Covetella designed the Coveted VIP program so that VIPs could earn loyalty stars quickly while building a sense of community around the brand. Coveted VIPs can earn stars by renting dresses, writing reviews, and referring friends to the store. They can also earn stars for following and interacting with Covetella on Facebook and Instagram.

💙  Their rewards ladder & standout reward

Covetella’s Coveted VIP rewards ladder is as show-stopping as the dresses available to rent. The rewards ladder offers five different tiers at predetermined star costs. Coveted VIPs can redeem a reward at a particular star cost or save their stars until they have enough for a complimentary rental! Here are the rewards Coveted VIPs can redeem:

  •    250 Stars - $25 off next purchase
  •    500 Stars - $50 off next purchase
  •    750 Stars - $75 off next purchase
  • 1,000 Stars - $100 off next purchase
  • 1,500 Stars - Complimentary rental

Features that Covetella are using: 

Tabless Program

Loyalty widget 

Loyalty emails

Shopify eCommerce Integration

Earn Tab

  • Create an account
  • Completing Profile
  • Member birthday
  • Referring friends
  • Like on Facebook
  • Follow Twitter
  • Follow Instagram
  • Sharing on Facebook
  • Tweeting on Twitter
  • Product Reviews

Extra things Covetella are doing that we love:

Their personal style consultation

Covetella strives to empower women by helping them look and feel good. One way Covetella achieves this goal is through complimentary fitting sessions. These fitting sessions take the stress out of dress shopping. For 45 minutes, clients have access to a style expert at Covetella’s in-store showroom who will help them find the perfect ensemble for any occasion.

Their Instagram page

Covetella’s Instagram page is one way the company uses social media to build a community of fashionistas. Unlike other fashion pages, Covetella doesn't just share its newest fashions, their Instagram page is a place to share inspirational quotes and company news, and to feature VIPs wearing their ensembles. With over 14,000 users, they are building a strong community!

The press they receive

Carol Chen is quickly becoming an inspiration to female entrepreneurs all over the world as her unique business model gains press coverage. Recently, Covetella won the bronze award for best formal-wear at Expat Living Magazine's (Singapore) Reader’s Choice Awards. Covetella has also been featured in numerous articles for magazines like Forbes, L’Officiel, The Straits Times, The Business Times, and Her World.  

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