Store: francesca.com.au
Industry: Clothing, Fashion, Accessories, and Footwear
Integration: Shopify POS & eCommerce

Francesca Jewelry was created by sisters Hannah and Rachel. The sisters design Francesca's collections together, creating a perfect mixture of both their styles, edgy and classic. Starting back in 2011 as a small stall in Tasmania's famed Salamanca Market, Francesca has grown significantly, now with a popular online store and two brick-and-mortar shops in Tasmania and Melbourne. 

Francesca's VIP Rewards is a way to say "thanks for the love" and to help encourage their members’ obsession for Francesca. With each purchase in-store or online, their members earn points to unlock exclusive products and future discounts.

Here's what we love about their loyalty program:

💙 The ways their members can access their loyalty program

Francesca has their loyalty program strategically placed around their online store. They've added it into their store navigation, as well as a loyalty tab on their store, making their VIP Rewards nice and easy for their members to find. 

💙 Their range of rewards

Francesca's VIP Rewards has eight enticing rewards designed to put a smile on their members' faces. Their rewards range from free shipping, exclusive free products, and dollars-off vouchers to a generous percentage off their entire shopping cart and even a diamond ring. 💎  Here's a list of their rewards:

  •    100  Points  -  Free Shipping 
  •    200 Points  -  $10 Off Your Next Purchase 
  •    300 Points  -  Free 6mm Silver Evie Studs With Your Next Purchase
  •    400 Points  -  15% Off Your Order
  •    500 Points  -  Free Silver Signature Bracelet With Your Next Purchase
  •  1000 Points  -  $60 Off
  •  1500 Points  -  25% Off Your Purchase
  • 2000 Points  -  Free Moet Diamond Ring

💙 Their VIP program

Francesca have two VIP tiers in their loyalty program. They have named their tiers to add their brand personality and make their members feel like they are part of an exclusive VIP program. The difference between their tiers is the number of points a member has earned in 12 months. Their most loyal members are rewarded by earning two points for every dollar spent, helping them to unlock rewards faster.    

💙 Their loyalty explainer page

Francesca's loyalty explainer page is simply fun! It's a great introduction to their VIP Rewards program, explaining how members can earn and get rewarded, as well as how it all works. The page layout and block sections make it easy for their customers to read and understand. 💎

💙 Their program is consistent across their entire store

Hannah and Rachel work hard to create a consistent brand experience for their customers across both their online store and brick-and-mortar stores. They run their loyalty program across both to make sure their members earn for purchasing however they choose and to make it easy for them to redeem rewards. 

Features that Francesca are using: 

Shopify POS & eCommerce Integration

Loyalty widget 

  • Customized widget design

Loyalty Emails

  • Customized email templates

VIP Tiers

Earn Tab

  • Making a purchase
  • Create an account
  • Completing profile
  • Member birthday
  • Referring friends
  • Like on Facebook
  • Following on Instagram
  • Sharing on Facebook 

Rewards Tab

  • Free Shipping
  • Free Product
  • $ Off storewide
  • % Off storewide

Here's what Francesca has to say about their loyalty program

“Our customers are absolutely loving our new loyalty program! They are getting excited about all of the products they can earn, and this has really helped with our retention of customers and repeat business!

The fact that we can have this experience in-store and online has been really valuable."

 - Hannah / Store Owner

Extra things Francesca are doing that we love:

Their promotion of their brick-and-mortar stores

Another way that Hannah and Rachel create a consistent brand experience is their promotion of both their brick-and-mortar and online stores. In their online store, they have a banner image of their brick-and-mortar stores with their locations. This helps tie the stores together, as well as letting their customers know they have the option to see their products in-person.

Their support for charity

Francesca are currently supporting a number of different charities. Every time their customers shop with Francesca, they give back. Francesca are using i=change to donate one dollar of every online purchase towards one of their life-changing projects. 

At checkout, their customers can pick one of Francesca's chosen charities to donate to. Their current charities are:

Francesca also have a Shop For Awareness collection. In this collection, they have a variety of charity pieces. With every piece purchased, a percentage goes towards the chosen charity. Each purchase is beautifully packaged with a little thank-you and proof-of-donation note. 

Francesca's current charity pieces are supporting:

  • Make-A-Wish Australia
  • Be Her Freedom
  • National Breast Cancer Foundation
  • Speak Up! Stay ChatTY
  • Endometriosis Australia

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