Apparel & Footwear
Integration: Shopify POS & eCommerce

JMLeGazel are masters of patina on shoes. Their highly skilled team's artistic flair and attention to detail results in beautiful highend shoes. With an eye for high quality materials, expertise and excellent customer service, they are a step ahead of the rest in their field.

JMLeGazel wanted to show their appreciation for their loyal customers by offering them exclusive rewards for supporting their store. They have seamlessly integrated their loyalty program into their online shopping experience, creating a tabless program that has been translated into both French and English for their bilingual audience.

Here's what we love about their program:

💙  Their loyalty program translation:

JMLeGazel have a bilingual customer base, so customizing the language of their loyalty program was top priority. They have customized the loyalty widget, rewards and emails to be in both French and English, making it easily understandable for all of their customers. 

💙  Their creative rewards

JMLeGazel offer a variety of appealing rewards. They've created five rewards at different points levels. Most of their rewards offer a percentage off their entire purchase, enticing members to spend more to make the most of the % discount. Here's a list of their rewards:

  •    500 Points  - 5% Discount 
  •    700 Points  - Embauchoirs offerts // Free Shoetrees 
  •    900 Points  - 10% Discount  
  •  1,500 Points  - 20% Discount
  • 2,000 Points  - 30% Discount 

💙  Their loyalty explainer page

JMLeGazel have created an easy-to-understand bilingually translated explainer page. It's comprehensive and clear, explaining why they have created their loyalty program and how members can earn and get rewarded. They link to this page from their store navigation, making it extra easy for new customers to learn more about the program.

💙  Their loyalty program launch email

They launched their loyalty program to their existing customer database with an email blast. They wanted to thank their customers for their continued support and generate excitement, letting all their customers know about the new ways to earn exclusive rewards. 

Features that JMLeGazel are using: 

Shopify POS & eCommerce Integration

Tabless program 

Loyalty widget 

  • Customized widget design and text

Earn Tab

  • Create an account
  • Member birthday
  • Referring friends
  • Like on Facebook
  • Follow on Twitter
  • Follow Instagram
  • Sharing on Facebook
  • Tweeting on Twitter
  • Product Reviews

Advanced Rewards:

  • Free Product Rewards

Extra things JMLeGazel are doing that we love:

Their about video

JMLeGazel have crafted a video that illustrates the heart and 'sole'  that goes into each pair of shoes at their state of the art flagship store. It truly is inspiring!

Their how to videos on shoe maintenance 

JMLeGazel have selected the best quality French leather from Les Tanneries Du Puy, and passionately create each pair as a unique work of art. They've created how to videos to help their customers look after their masterpieces

Share your story:

We love to hear about the cool things that our users are doing. Share your store’s story by sending an email to or let us know your ideas through the chat widget 👍

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