Industry: Clothing, Fashion, Apparel & Accessories
Integration: Shopify POS & eCommerce

Summer Lane is a family owned brick-and-mortar and online store, bringing fashionably, functional lifestyle products to families all over the world. Jessie and her team are passionate about helping people find the perfect gift. They stock quality products that have been tried and tested, recommended and raved about! 

Summer Lane have created a fun and easy-to-use loyalty program for their store. Their members can earn points and redeem their rewards both in-store and online. Jessie also encourages her members to share their positive experiences with their friends and families. 💬

Here's what we love about their program:

💙 Their loyalty widget & tab design

Summer Lane's loyalty widget is friendly and colorful, just like their store. Their program's logo and theme color tie their widget into their branding, as well as one of their cute campaign images, which shows that they have products for children of all ages.  

💙 Their program is consistent across their entire store

Summer Lane run their loyalty program both online and in-store. This gives their members the freedom to purchase where they like and still get rewarded.  

💙  The ways their members can earn points

Summer Lane's members can earn points for seven different actions. They choose these actions to:  

  • Grow their social media following and activity on Facebook and Instagram
  • Encourage friend referrals 
  • Build member relationships with birthday rewards

Features that Summer Lane are using: 

Shopify POS & eCommerce Integration

Loyalty widget 

  • Customized widget

Earn Tab

  • Completing profile
  • Member Birthday
  • Referring friends
  • Like on Facebook
  • Following Instagram
  • Product Reviews

Product & Collection Blacklisting

Here's what Jessie has to say about her loyalty program

“Loyalty allows me to seamlessly integrate both the online store and the physical store. This means that customers from all over the world can benefit from our rewards, and we are not limited to who we can offer it too.

Additionally, Loyalty offers exceptional support, and they have been such a delight to work with."

- Jessie / Store owner

Extra things Summer Lane are doing that we love:

Their store layout

Jessie and her team have carefully created their online store layout with collections based on age and gender, making it easy to browse and find the products their customers are looking for.

Utilizing Instagram's “share multiple images” feature

Summer Lane cleverly use Instagram's “multiple image” feature to showcase their products. Using three different images—a beautiful campaign image, a product image, and a close-up of fabric print—it's easy for followers to fall in love with their products right then and there.  

Share your story:

We love to hear about the cool things that our users are doing. Share your store’s story by sending an email to or let us know your ideas through the chat widget 👍

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